تجزئة السوق باستخدام التحليل العاملي اعتمادا على مؤشري الملموسية والاعتمادية

Abstract

This study is based on the contribution of the global analysis to the fragmentation of Mobilis mobile market, through which we referred to the market segmentation as a comprehensive concept in terms of definition and importance and the most important criteria adopted in the market segmentation. We also presented general concepts of factor analysis as an auxiliary method in simplifying and analyzing data and variables and then interpreting the results and the relationships between those variables and the factors derived from them. Finally, we have divided and analyzed the Mobilis service market and evaluated it based on this statistical method. We understand that Mobilis is based on comprehensive coverage to maintain its market share on the one hand and its permanent customers and attract new traders on the other.