تطبيق التدقيق التسويقي في قياس المعرفة التسويقية في المؤسسات

Abstract

This study aims to identify the catalog and cognitive scrutiny which is defined as a detailed study of the marketing environment of the institution and the activities of internal marketing, as it examines the enterprise markets and customers and competitors in the context of the economic and political environment which requires a marketing research and collect historical information. To deepen in the study dropped on a sample group of institutions amounted to 06 institutions through the distribution of a questionnaire to collect questionnaires were then discharged and analyzed in spss program and findings of this study yet to test hypotheses set of results including: - And no statistically significant effect relationship at the abstract level ( ≤ 0.05) between marketing knowledge and scrutiny catalog and knowledge is reflected through the catalog checking on the marketing knowledge of the impact while the auditor audited the marketing mix elements and from the discovery of the presence or lack of marketing knowledge and this is confirmed by laboratories link as the rate of 36%; Based on the above results of this study recommends the institutions in question, including the following: - The need to seek economic institutions of the state Adrar towards the development of what is owned by the marketing knowledge through familiarity with the details of the reservoirs purchase decision of the institution customers