فعالية استراتيجية الترويج في تعزيز الميزة التنافسية

Abstract

This study aims to shed light on one of the most important topics related to marketing research, which is one of the topics discussed recently, namely the promotional strategy or the so-called integrated marketing communications and its effectiveness in enhancing the competitive advantage in the economic institution. The research focused on linking these two variables using In this analytical descriptive approach to diagnose and analyze this relationship using the case study method as a data collection tool from the institution in question; Afaq Foundation for Language and Automated Media Education, which is one of the leading private schools in the state and The research discussed a set of concepts outlined for the promotion strategy and mechanisms to achieve and enhance the competitive advantage in addition to a third axis devoted to the study of the case in the institution selected, and we concluded at the end of our study to a set of conclusions and recommendations that demonstrate the great role played by the promotion strategy to enhance the competitive advantage For economic establishments of all kinds.